SEMAI Performance
Google Ads · Meta · Analytics

SEM and performance marketing built on precise analytics.

SEMAI Performance helps companies in Poland run Google Ads, Meta and performance marketing campaigns in a measurable, structured, data-driven way. It’s not about clicks. It’s about accurate measurement, conversion quality, budget control and decisions you can back up with numbers.

Book a consultation See the scope
Campaign dashboard Live
ROAS
4.8×
+0.6 30 days
CPA
112PLN
-18% target PLN 140
CVR
3.9%
+0.7
Lead quality
72/100
+9
Search 82
Performance Max 64
Meta Ads 57
Demand Gen 44
Remarketing 33
Who it’s for

For companies that invest in Google Ads and Meta — but don’t have full control over the results.

For companies that see costs, clicks and conversions but don’t know which activities actually drive business.

You invest in Google Ads and Meta but aren’t sure what actually works.
You don’t know whether conversions are measured correctly.
Reports show numbers but don’t lead to decisions.
Campaigns generate leads, but quality is uneven.
The budget is growing, but it’s unclear whether it should be scaled.
You need analytics, not just ad management.
What the service includes
Google Ads and Meta account audit
Search, PMax, Demand Gen, remarketing
Meta Ads: Advantage+, retargeting
Campaign and ad group structure
Budget analysis
Cost and conversion analysis
GA4 and GTM
Event and conversion setup
Dashboards
Funnel analysis
Lead quality analysis
Recommendations: scale, cut, test
Landing page and tracking improvements
Analytics as the foundation

Without measurement, performance marketing is guesswork.

At SEMAI Performance, analytics isn’t an add-on. It’s the starting point. Campaigns only make sense once you know what you measure, what conversions are worth and which activities actually affect the business.

Accurate tracking
A clear definition of conversions
Separating micro- and macro-conversions
Consistency across GA4, GTM, Google Ads and Meta
Dashboards that lead to decisions
Lead quality analysis, not just volume
How we work

Data first. Then structure. Only then scaling.

First we check that the data is reliable. Then we fix the campaign structure. Only then do we make scaling decisions.

01 Account and data diagnosis We check whether the data is reliable.
02 Measurement verification Tracking, events, conversions, GA4/GTM consistency.
03 Campaign restructuring Account, ad group and creative structure.
04 Budget optimisation Costs, bids, allocation across campaigns.
05 Results analysis CPA, ROAS, CVR, lead quality, funnel.
06 Scaling decisions Scale, cut, test or fix.
Entry products

Start with an audit and measurement.

Start here
Entry product

Performance Audit

An audit of campaigns, budgets, account structure, conversions and where money is really being wasted.

Report + priorities
Analytics

Measurement Setup

Cleaning up GA4, GTM, events, conversions, dashboards and data standards.

Measurement standard
Sprint

Campaign Optimization Sprint

A short sprint: diagnosis, implementation, results analysis and decisions on next steps.

Implementation + decisions
Plan

Performance Growth Plan

A 30–90 day plan for campaigns, budget, funnel, tests and analytics.

30–90 day plan

Want to know whether your campaigns really deliver?

Let’s review your account, measurement and data. No marketing presentations. Just specifics: what works, what wastes budget and what to fix first.

Let’s talk about SEMAI Performance